We’ve been official LuLaRoe consultants for just over 2 months now, and it seems like just yesterday we had our huge launch party. Little did we know at the time, but this was actually a party for the beginning of an amazing adventure that was going to start changing our lives that very day.
Everything had to be perfect. Would people even come? Do they even care about these buttery soft leggings? We had already poured our hearts into the preparation of our business since the beginning of April. This business was going to work. It had to.
But the morning of our launch party, as we carefully folded leggings, and made sure everything was perfectly in its place, it was hard not to have the thought: But what if no one shows up?
Oh but they did.
We were overwhelmed with familiar faces, and so many new faces. So many happy customers that couldn’t wait to touch the buttery soft leggings.
This party wasn’t just a great kick starter for our business financially, but also helped reassure us that this was going to work for us. Of course, we did worry about silly details that didn’t really matter (does it really matter if we have the exact right shade of gold for the balloons that we envisioned-no). What did make our party a success was the preparation we put into it for weeks beforehand.
So if you’re starting your own LuLaRoe business, or thinking about starting one, here are some of our tips for a succcessful launch party to get your business off on the right foot.
Ariel and Britt’s Top Tips for a Successful Launch Party
First and foremost, do not sweat the small stuff. Not everything is going to be perfect. Do not waste your time having the perfect spread of food and drinks (honestly, I’m not sure more than 2 people even noticed the food). It’s nice to have that there for people, but everyone is ultimately there for the clothes.
Create an event in your already established Facebook group as soon as you get your onboarding call. Encourage friends and family members to share the event to their Facebook wall, through text, email, and word of mouth.
Ask people to bring a friend, and send them a special coupon in a message or text that says they will receive 5% off if they do.
The day before the party, go through all of your list of “maybe” RSVPs. Message them a $3 off coupon to use at the party and remind them that you’ll be giving free things away every 30 minutes the next day.
Have raffles. We did a raffle every 30 minutes. We gave away free clothes and LuLa cash like it was nobody’s business. People loved it. They would stick around an extra 30 minutes just to see if we would pull their names. And in those 30 minutes, they had even more time to try on more clothes to fall in love with.
Be sure everyone who walks through the door is a member of your Facebook group. Require them to sign in with their info and indicate whether or not they are interested in hosting a pop up. As a fun way to encourage people to book pop ups that day, we put special coupons and giveaways in paper bags, taped shut with available dates on them. People could pick a date that worked, and once they confirmed the pop up with us, they got to open the bag to reveal what special treat they would have to use at their own pop up (free leggings, extra item, $25 LuLa cash).
Encourage everyone to try on as many styles as they can. We made up a sizing card with all of the styles listed that we carried. If they filled up their card, they received 5% off that day!
Be prepared with a backup payment method. We used Square, and it was a life saver for a few stubborn cards that Audrey was not having that day (girl has her moments).
Make it feel like a party. Play upbeat music. If you have time (remember, don’t sweat the small details) balloons, sparkling cider, or cupcakes are a nice touch.
Most importantly have fun. Smile. Get to know everyone that walks through the door. These people came to support you. Go out of your way to introduce yourself and thank people for coming. Be friendly and let the clothes sell themselves. Answer any and all questions people have for you. Make sure everyone leaves feeling like they made a personal connection with you, even if they didn’t find anything they loved.
Our launch party was a success because we put a lot of work into it. Hard work. It takes time and effort to have a successful business. Be sure you put in what you want to get out of it.
You’ll know it was a success, if at the end of the party, all you need to do is curl up in all the LuLa, and take a well deserved nap.